Experience your brand like never before.
New consumer endpoints, from immersive retail to campaigns you can walk into, built from concept to a live endpoint inside the Nrutseab ecosystem. Or take media, event nights and retail space in SEAB, a stadium network planned for London, Seoul, Tokyo, Hangzhou and San Francisco.
- 01Choose what you wantA new endpoint, immersive retail, stadium media, an event night, retail space, or a programme.
- 02Send a short briefBrands and agencies both welcome. Takes about two minutes.
- 03Receive a proposalA tailored proposal and a letter of intent within 5 business days.
In development. Capacities, dates and rates are targets, confirmed in contract.
New consumer endpoints, built from scratch.
Book a campaign from concept to a live retail endpoint, or pilot one endpoint in one city first. Open in a new market or one you already trade in. We operate only inside the Nrutseab ecosystem, on properties and formats we own, and produce everything from scratch with no third-party distributors.
Campaign, from concept to endpoint
Campaign conceptualisation, market research, execution and entry through to a live retail endpoint, as one booking. Send a brief and receive a proposal and a letter of intent within 5 business days.
Open one endpoint, then extend
Start with a single endpoint in a single city, report against your targets, then add cities and formats.
Where we can open
San Francisco
New York
Monaco
Busan
Sendai
Priority cities shown. Other cities in these regions on request. Endpoints inside SEAB follow once its sites are confirmed.
What you can buy
Campaign to endpoint
Campaign, market research and entry through to a live retail endpoint as one booking: film, out-of-home, events, product and the space itself.
- Through
- Studio, Screens, Pop Up Space, Bart
- Rate
- Scaled to your sales target, reach and the work you want delivered
Custom retail endpoint
A store, pop-up or corner designed to your brief and your customers, with an interactive layer if you want one.
- Through
- Nrutseab Flagship, Pop Up Space, SEAB retail
- Rate
- SEAB retail from £900 per m² a year. Others per proposal.
Market-entry programme
One programme from brief to launch in a target city: market and format choice, site, launch calendar and reporting.
- Through
- Open Workspace, Pop Up Space
- Rate
- Scaled to your sales target, reach and the work you want delivered
Sconv convenience stores
Customisable convenience stores and pop-up retail. Pilots run in the five SEAB cities, with a wider opportunity across 41 cities.
- Through
- Sconv
- Rate
- Per proposal
Test before you commit
Use the 800 m² Pop Up Space as a market test, with footfall, sampling and sell-through reported back.
- Through
- Pop Up Space
- Rate
- Per proposal
Launch media and events
Launch on SEAB screens and event nights, and through Nrutseab events across the five cities.
- Through
- SEAB, NRUTSEAB 77
- Rate
- SEAB media from £100k for 4 weeks
How campaign, research and entry to endpoint are priced: there is no fixed budget. Scope and fee are set against your sales target in the market, the reach you want and the work you want delivered, and confirmed in your proposal. This applies to campaign, research and entry to endpoint only; stadium inventory and other packages are priced as shown. Terms are available on request.
From scratch to endpoint: five stages, each a milestone
You set the targets. Each stage becomes a milestone in your proposal and letter of intent.
| # | Stage | What we deliver | Target you set |
|---|---|---|---|
| 1 | Brief and concept | Market research, campaign concept, endpoint concept and delivery plan | Goal, city and opening window |
| 2 | Make | Film and content, product and packaging, interface and screens | Assets and units completed by date |
| 3 | Build | Space design, fit-out and installation | Fit-out complete by date |
| 4 | Open | The endpoint trades, with the campaign running around it | Opening date, footfall, sampling and sell-through |
| 5 | Report and extend | Results against your targets, then the next city | Review date and extension decision |
A beauty brand opens in Seoul
- CampaignA short film with the product placed in it, an alternate ending and purchase on the spot.
- EndpointA pop-up with sampling and a Bart ordering point.
- Targets you setSampling-to-purchase, sell-through per m² and footfall.
- NextExtend to Tokyo or Busan after the pilot report.
Delivered inside the Nrutseab ecosystem. All properties are in development; capacities, dates and rates are targets, confirmed in contract.
Places to show, sell, stay and make.
Four places, each with its own spaces inside.
SEAB Stadium: spaces and rates
Choose your space
Retail space by city
| City | Area | Rate |
|---|---|---|
| London | 45–48k m² | £900–2,000 / m² / year |
| Seoul | 48–50k m² | ₩1.5–3.5m / m² / year |
| Tokyo | 48–50k m² | ¥80–180k / m² / year |
| Hangzhou | about 50k m² | RMB 1,500–4,000 / m² / month (RMB 18,000–48,000 a year) |
| San Francisco | 43–47k m² | US$600–1,500 / m² / year |
Media, by share of the surface
| Product | London |
|---|---|
| Presence · 5–10% · 4 weeks | £100–175k |
| Feature · 10–25% | £200–350k |
| Takeover · 25–50% | £400–650k |
| Major Takeover · 50–75% | £700k–1.2m |
| Full Exterior Takeover | £1.25m–2.5m+ |
Event nights, per event
| Product | London |
|---|---|
| City Moment | £100–300k |
| Interior Headline | £200–500k+ |
| Dual Exterior + Interior | £750k–1.5m+ |
| Full Spatial World | £1.5–5m+ |
Seoul, Tokyo, Hangzhou and San Francisco in the SEAB details.
Calendar and availability on request.
Request availability →Film-to-Door.
One scene that carries a product from the screen to the doorstep. Placement in film and out-of-home, an alternate ending, an interface that answers, and purchase on the spot, with Bart handling fulfilment.
- 1PlaceThe product appears in the film, on screens and across out-of-home.
- 2AskViewers tap or ask what they are seeing. The interface answers in the scene.
- 3BranchOptional alternate endings and reactive scenes through Remarsh, which captures only with explicit consent.
- 4BuyOrder on the spot or at a vending point. Bart arranges delivery, and the film resumes when it arrives.
Bart
A personal butler that takes the task and handles it end to end.
Remarsh Camera
A 1 cm perception module that lets content adapt to the audience, only with explicit consent. Magnet-and-go installation.
Screens
Ultra-thin displays from 25 to 85 inches for in-store and window inventory.
Concept programme. Renders and interfaces are illustrative. Hardware specifications and dates are targets, confirmed in contract.
00. Culture, Content & Events
00Collaborations, artists, IP, content and events. Every one can host partnerships. Select a card for markets, delivery metrics, case studies and the packages it connects to. Real estate is in Spaces above.
Nrutseab develops and delivers physical, digital and connected experiences for brands, products, technology and cultural projects.
01. What Are You Trying to Build?
01Select an objective, we'll determine the appropriate property, rights and programme architecture.
Own a Category
Build a long-term global relationship around a Nrutseab property.
Enter a Market
Build cultural relevance, customer access and commercial infrastructure in a new market.
Launch a Product
Connect product, culture, content, experience, distribution and commerce.
Expand Retail
Turn cultural demand into physical retail, travel retail and e-commerce.
Create an Experience
Build a global event, physical environment, hospitality programme or cultural activation.
Create New Revenue
Develop products, licensing, commerce, hospitality, distribution or new commercial channels.
Build with Technology
Deploy interactive, visual, OOH, digital and commerce infrastructure.
Build Something New
Develop a bespoke global property around a specific objective.
02. Products & Sellable Assets
02Eleven sellable asset lines. Each shows its unit of sale, what is included, an opening ‘from’ rate and the properties it pairs with. Full rate cards and custom packages on request. Contracting entity: Nrutseab Ltd, United Kingdom.
| No. | Asset | Unit of sale | Entry rate (from) | Pairs with |
|---|
Rates are opening ‘from’ rates in GBP (USD invoicing available). Request the full rate card →
03. Commercial Packages
03Defined commercial packages across brand & partnership, retail & market entry, and hospitality & specialist services.
Activation and inventory from GBP 25k to GBP 100k; regional programmes are structured at multi-million-pound levels; flagship global programmes at larger scale. Investment is determined by rights, territory, exclusivity, duration, production scope, distribution and commercial architecture. These bands apply to activation and inventory packages. Campaign, research and entry to endpoint are scoped separately, against your sales target, reach and the work you want delivered.
04. Services & B2B Offerings
04Pilot programmes, specialist services and the full multi-vertical B2B catalogue, compute, mobility, connectivity, design, logistics, media and more.
Full catalogue with selection and NDA workflow: b2b.nrutseab.com · Custom RFP / mandate: b2b.nrutseab.com/mandate
05. Campaign Case Studies
05Sixteen campaigns from our own brands, active or scheduled, each solving a concrete problem. Targets are planning figures; measured results follow delivery.
06. Documents
06Each document is shared on request, so it matches your proposal. Start with the Introduction, then Products, Case Studies and Rate Cards. The SEAB Development Dossier covers the stadium in full.
Introduction
What Nrutseab Commercial is, the eight objectives and the packages that serve them, how an enquiry runs and the document set.
Products
Every property, package and service, one page each: what it is, what is measured and how it connects.
Case Studies
Sixteen campaigns from our own brands, active or scheduled, each solving a concrete problem, with planning scenarios and a source register.
Rate Cards
Published rates for SEAB, HOUSE, COOKED and content releases, the derived ceilings, and where rates are set per proposal.
SEAB Dossier
The SEAB Development Dossier: uses, capacities, placements and products of a matte black stadium that becomes a screen.
07. Start a Commercial Programme
07Tell us what you're trying to build, where and when. Agencies are welcome: enquire on behalf of a client and name them in the brief. We reply with a tailored proposal and a short letter of intent.